From the author:
Brand Delusions takes you on a life altering journey of discovery that will help give new meaning and strength to your brand and, in the process, may change the way every individual who reads it looks at themselves. Brand strength requires more than name recognition and clever messages. “Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it,” writes Bill Leider. That definition is brought to life via an engaging, penetrating story of the struggle and the awakening of a company and its people. It’s based on lessons learned and successful strategies implemented over the last thirty years of Leider’s life as an executive and a strategic consultant to companies of all sizes, in many industries throughout the country.
This book brings its readers a unifying platform for enlightened change that could only have come from someone who has been there, seen it, felt it, done it, conquered it and grown from it. Bill Leider is that person.
Kirkus Reviews compares the book to “Who Moved My Cheese” and concludes
Overall, the book offers an upbeat, can-do message that readers assessing their own brands will likely embrace. An intriguing alternative to traditional business books, with a compelling, relevant message.
Bill Leider has worked for over 35 years as a strategic consultant to organizations – from Fortune 500’s to entrepreneurial startups – and everything in between. His experience has embraced dozens of industries. In the course of his work he has helped companies define and hone their brands as an integral part of the entire organization’s focus, and has assisted in implementing the cultural shifts needed to transform organizations. Along the way, he has also served as the CEO of several companies, both publicly traded and privately owned. It is through that body of work that he developed and honed his holistic views of what a brand truly is, how organizations can benefit by adopting that concept, and how to formulate and execute practical strategies and shape cultures to make those benefits a reality.
I have known Bill as a friend, writer and client for almost a decade and have read the book myself and strongly recommend it as this holiday’s business book of choice.
Brand Delusions is available in print and Kindle from Amazon.