TOP STORIES OF 2009
ZERO HOUR APPROACHING ON PRIVACY;
NINTH CIRCUIT SHUTS DOOR TO LITIGATION MILLS & NEGATIVE OPTION CRACK DOWN
Zero Hour on Privacy
Throughout the year, the FTC ratcheted up the rhetoric that action was imminent if the online advertising industry did not move to provide greater privacy safeguards for behavioral targeting. The year ended with both, as the FTC launched the first of the three Privacy Roundtables on December 7th and industry stepped up their efforts leading up to the conference.